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STRATEGIC PLANNING FOR SPANISH COMPANIES TO EXPORTING TO COLOMBIA, MEXICO, CHILE AND BRAZIL

AD Europa Foundation has promoted the internationalization of companies in various strategic sectors through its project “Foreign Growth Plan”. This project includes the development of a market study of various sectors and the design of a plan to improve the positioning of the beneficiaries in the markets of Colombia, Mexico, Chile and Brazil.

The study pursued the internationalization of companies in Castilla y León through a detailed statistical analysis of the behaviour of their productive sectors and the search and knowledge of potential partners.

We analyse the feasibility of these strategic sectors and the media for their suitability in selected markets.