| The EU Trade and Competitiveness Programme in Morocco, Tunisia, Egypt and Jordan (the Project) will provide targeted financial and technical support to SMEs in the countries concerned, allowing access to finance for SMEs. The Project will provide access to finance to and improve competitiveness of local SMEs. It will support the Partner countries in the development of value chains in particularly relevant sectors, such as agri-food, agro-industry, manufacturing, services, tourism and others allowing them to offer attractive and EU-compliant products on the European market.
The overall objective of the contract is: To achieve a measurable increase in awareness and understanding of the EU and the EIB among the general population in the four Partner countries, and to contribute to the objectives of the Project through an integrated communication and marketing campaign focusing on the Project, running throughout the implementation period of the Project.
The specific objectives are:
- To conduct a thorough communication situation analysis in each of the Project countries and, drawing on the conclusions of this analysis, will develop an integrated communication and marketing plan , following the established EIB delegation agreement communication strategy, and taking into account the existing communication plans in Morocco, Egypt and Jordan (provided to service contractor upon request). The communication plan will aim to increase knowledge and understanding of the EU and the EIB and the positive impact of the Project among the general public of each country, as well as to promote the Project to potential beneficiaries and financial intermediaries to encourage take-up. The plan will identify those responsible for implementation at all levels and include a complete, detailed and precise costing of all activities and materials necessary for implementation of the plan.
- Following approval of the communication and marketing plan by the EIB, to implement the marketing activities defined in the plan and an integrated communication campaign in each country in accordance with the agreed schedule, monitoring, evaluating and reporting on the impact of each activity and adjusting as necessary to achieve the campaign objectives.
|
